VITALSMARTS, LC
Doing business as CRUCIAL LEARNING
- PROVO, UT 84604-6065
- cruciallearning.com (company website, opens in a new tab)
- Corporate Entity (Not Tax Exempt)
- SAM active
- No verified credentials yet
- CMMCNot on file
- SPRSNone
- FCLVisible to paid members
Registration and small-business types: SAM.gov, synced Nov 9, 2026. Compliance: self-attested by the company unless marked verified. The SPRS chip shows a range, never the exact score. How verification works
- 36-mo obligations
- $2.8M
- Awards on record
- 44
- Contract vehicles
- 0
- Verified credentials
- 0
Compliance posture: unverified (SAM.gov baseline only)
VITALSMARTS, LC has not claimed this profile. What you see comes from public SAM.gov and USAspending records; no one from the company has confirmed CMMC, SPRS or clearance details yet. Learn more about CMMC 2.0
About VITALSMARTS, LC
- Headquarters
- PROVO, UT 84604-6065
Identifiers
UEI and CAGE come from SAM.gov. Other identifiers are listed by the company.
- UEIHN5DPXQDW555
- CAGE3GL44
Capabilities & differentiators
No capability narrative yet
Compliance posture
No compliance posture published yet
Facility clearance
Facility clearance: visible to paid members
Clearance levels are shown only to paying members; TeamingIndex does not advertise clearances (NISPOM 32 CFR 117.9). Learn more about facility clearances · Compare plans
Past performance
- 36-month obligations
- $2.8M
- Awards on record
- 44
- Top funding agencies
- Department of the Navy · Department of Veterans Affairs · Internal Revenue Service
25 most recent of 44 awards
75H71226P00114
Recompete 18+ mo: Potential end Aug 31, 2029 (33 months away)CRUCIAL LEARNING CORE STRENGTHS / SDI 2.0 BUSINESS PLAN SUBSCRIPTION/LICENSURE - PHOENIX AREA
Department of Health and Human Services · Indian Health Service
- Obligated
- $179.2K
- Period of performance
- Sep 1, 2026 – Aug 31, 2029
47QACA26P0056
Recompete 6–12 mo: Potential end Sep 16, 2027 (10 months away)CRUCIAL CONVERSATIONS TRAINING MATERIAL
General Services Administration · Federal Acquisition Service
- Obligated
- $33K
- Period of performance
- Sep 17, 2026 – Sep 16, 2027
70CMSD26C00000011
Recompete 6–12 mo: Potential end Sep 7, 2027 (9 months away)THIS AWARD IS FOR SUPERVISOR TRAINING ASSESSMENTS AT THE OFFICE OF LEADERSHIP AND CAREER DEVELOPMENT.
Department of Homeland Security · U.S. Immigration and Customs Enforcement
- Obligated
- $50.7K
- Period of performance
- Sep 8, 2026 – Sep 7, 2027
140D0426P0300
Recompete 6–12 mo: Potential end Aug 23, 2027 (9 months away)CRUCIAL LEARNING EXCHANGEABLE LEARNER LICENSES FOR THE OFFICE OF EMPLOYEE DEVELOPMENT (OED).
Department of the Interior · Departmental Offices
- Obligated
- $138.7K
- Period of performance
- Aug 24, 2026 – Aug 23, 2027
36C26026P0627
Recompete 6–12 mo: Potential end Jul 31, 2027 (8 months away)CRUCIAL LEARNING LICENSING, WORKSHOPS, AND CERTIFICATION
Department of Veterans Affairs
- Obligated
- $59.9K
- Period of performance
- Aug 1, 2026 – Jul 31, 2027
36C24626P0571
Recompete 6–12 mo: Potential end May 14, 2027 (6 months away)CRUCIAL CONVERSATIONS SUPERVISOR KITS
Department of Veterans Affairs
- Obligated
- $25K
- Period of performance
- May 15, 2026 – May 14, 2027
N0018926PW021
Recompete < 6 mo: Potential end Mar 15, 2027 (4 months away)CRUCIAL LEARNING ENTERPRISE PLAN ASSESSMENT.
Department of Defense · Department of the Navy
- Obligated
- $360.6K
- Period of performance
- Mar 5, 2026 – Mar 15, 2027
SP470226P0002
Recompete < 6 mo: Potential end Jan 25, 2027 (2 months away)SDI EDUCATIONAL SERVICES
Department of Defense · Defense Logistics Agency
- Obligated
- $101K
- Period of performance
- Jan 26, 2026 – Jan 25, 2027
36C24826P1018
Completed: Period of performance ended Sep 14, 2026CRUCIAL LEARNING
Department of Veterans Affairs
- Obligated
- $105K
- Period of performance
- Jul 8, 2026 – Sep 14, 2026
W91QF426FA059
Completed: Period of performance ended Aug 6, 2026AMSC STRENGTHS DEPLOYMENT INVENTORY LEARNING ASSESSMENTS PROCUREMENT FOR FY 26 UNDER CONTRACT W91QF425DA007.
Department of Defense · Department of the Army
- Obligated
- $134.7K
- Period of performance
- Mar 5, 2026 – Aug 6, 2026
45450125P1667
Completed: Period of performance ended Jul 23, 2026TRAINING
Equal Employment Opportunity Commission
- Obligated
- $4.1K
- Period of performance
- Jul 24, 2025 – Jul 23, 2026
N0018925PG033
Completed: Period of performance ended Feb 28, 2026STRENGTH DEPLOYMENT INVENTORY
Department of Defense · Department of the Navy
- Obligated
- $203.6K
- Period of performance
- Mar 1, 2025 – Feb 28, 2026
36C25922C0152
Completed: Period of performance ended Sep 28, 2025CRUCIAL CONVERSATION TRAINING
Department of Veterans Affairs
- Obligated
- $169K
- Period of performance
- Sep 29, 2022 – Sep 28, 2025
205AE924P00229
Completed: Period of performance ended Sep 24, 2025CRUCIAL CONVERSATION ACCOUNTABILITY TRAINING MATERIAL
Department of the Treasury · Internal Revenue Service
- Obligated
- $214K
- Period of performance
- Sep 25, 2024 – Sep 24, 2025
49100424P9005
Completed: Period of performance ended Sep 1, 2025TRAINING: COURSE MATERIALS - CRUCIAL CONVERSATIONS FOR MASTERING DIALOGUE
National Science Foundation
- Obligated
- $16K
- Period of performance
- Sep 1, 2024 – Sep 1, 2025
W911PT25P0135
Completed: Period of performance ended Aug 30, 2025CONTRACTOR TO PROVIDE MASTERING DIALOGUE TRAINING FOR WORKFORCE AT THE WATERVLIET ARSENAL, NY 12189.
Department of Defense · Department of the Army
- Obligated
- $35K
- Period of performance
- Jun 17, 2025 – Aug 30, 2025
80NSSC25PB135
Completed: Period of performance ended Jul 24, 2025CRUCIAL CONVERSATIONS FOR MASTERING DIALOGUE, LIVE/IN-PERSON INSTRUCTOR-LED TRAINING
National Aeronautics and Space Administration
- Obligated
- $24.3K
- Period of performance
- Jul 23, 2025 – Jul 24, 2025
11316025P0207OAS
Completed: Period of performance ended May 20, 2025TRAINING BOOKS AND LEARNING GUIDES`
Executive Office of the President
- Obligated
- $25.2K
- Period of performance
- May 20, 2025 – May 20, 2025
36C24624P1135
Completed: Period of performance ended May 5, 2025CRUCIAL LEARNING COURSE MATERIALS AND TRAINER
Department of Veterans Affairs
- Obligated
- $74.9K
- Period of performance
- May 6, 2024 – May 5, 2025
19PCRD25KA574
Completed: Period of performance ended Apr 10, 2025PROFESSIONAL TRAINING
Department of State
- Obligated
- $11.1K
- Period of performance
- Mar 29, 2025 – Apr 10, 2025
19ES6024P0970
Completed: Period of performance ended Mar 20, 20257222 CRUCIAL CONVERSATIONS AND POWER OF HABIT COURSES
Department of State
- Obligated
- $0
- Period of performance
- Aug 20, 2024 – Mar 20, 2025
205AE924P00209
Completed: Period of performance ended Mar 18, 2025THE PROFESSIONAL SKILLS ACADEMY REQUESTS THE PURCHASE AND DELIVERY OF STUDENT TRAINING MATERIALS TO PROVIDE TRAINING TO IRS EMPLOYEES.…
Department of the Treasury · Internal Revenue Service
- Obligated
- $214K
- Period of performance
- Sep 25, 2024 – Mar 18, 2025
19ES6024P0969
Completed: Period of performance ended Mar 14, 20257222 CRUCIAL INFLUENCE AND GETTING THINGS DONE COURSES
Department of State
- Obligated
- $0
- Period of performance
- Aug 20, 2024 – Mar 14, 2025
11316024P0002OAS
Completed: Period of performance ended Mar 5, 2025CRUCIAL CONVERSATIONS FOR MASTERING DIALOGUE KITS
Executive Office of the President
- Obligated
- $45.4K
- Period of performance
- Mar 6, 2024 – Mar 5, 2025
W9127S25P0005
Completed: Period of performance ended Feb 15, 2025CRUCIAL CONVERSATION
Department of Defense · Department of the Army
- Obligated
- $35.7K
- Period of performance
- Jan 17, 2025 – Feb 15, 2025
| Award | Agency | NAICS · PSC | Obligated | Period of performance | Recompete |
|---|---|---|---|---|---|
75H71226P00114 CRUCIAL LEARNING CORE STRENGTHS / SDI 2.0 BUSINESS PLAN SUBSCRIPTION/LICENSURE - PHOENIX AREA | Department of Health and Human Services · Indian Health Service | 611430 · U099EDUCATION/TRAINING- OTHER | $179.2K | Sep 1, 2026 – Aug 31, 2029 | Recompete 18+ mo: Potential end Aug 31, 2029 (33 months away) |
47QACA26P0056 CRUCIAL CONVERSATIONS TRAINING MATERIAL | General Services Administration · Federal Acquisition Service | 611430 · U099EDUCATION/TRAINING- OTHER | $33K | Sep 17, 2026 – Sep 16, 2027 | Recompete 6–12 mo: Potential end Sep 16, 2027 (10 months away)AI brief for award 47QACA26P0056Bid team for the recompete of award 47QACA26P0056 |
70CMSD26C00000011 THIS AWARD IS FOR SUPERVISOR TRAINING ASSESSMENTS AT THE OFFICE OF LEADERSHIP AND CAREER DEVELOPMENT. | Department of Homeland Security · U.S. Immigration and Customs Enforcement | 611430 · U009EDUCATION/TRAINING- GENERAL | $50.7K | Sep 8, 2026 – Sep 7, 2027 | Recompete 6–12 mo: Potential end Sep 7, 2027 (9 months away)AI brief for award 70CMSD26C00000011Bid team for the recompete of award 70CMSD26C00000011 |
140D0426P0300 CRUCIAL LEARNING EXCHANGEABLE LEARNER LICENSES FOR THE OFFICE OF EMPLOYEE DEVELOPMENT (OED). | Department of the Interior · Departmental Offices | 611430 · U099EDUCATION/TRAINING- OTHER | $138.7K | Aug 24, 2026 – Aug 23, 2027 | Recompete 6–12 mo: Potential end Aug 23, 2027 (9 months away)AI brief for award 140D0426P0300Bid team for the recompete of award 140D0426P0300 |
36C26026P0627 CRUCIAL LEARNING LICENSING, WORKSHOPS, AND CERTIFICATION | Department of Veterans Affairs | 541611 · U006EDUCATION/TRAINING- VOCATIONAL/TECHNICAL | $59.9K | Aug 1, 2026 – Jul 31, 2027 | Recompete 6–12 mo: Potential end Jul 31, 2027 (8 months away)AI brief for award 36C26026P0627Bid team for the recompete of award 36C26026P0627 |
36C24626P0571 CRUCIAL CONVERSATIONS SUPERVISOR KITS | Department of Veterans Affairs | 323117 · 7610BOOKS AND PAMPHLETS | $25K | May 15, 2026 – May 14, 2027 | Recompete 6–12 mo: Potential end May 14, 2027 (6 months away)AI brief for award 36C24626P0571Bid team for the recompete of award 36C24626P0571 |
N0018926PW021 CRUCIAL LEARNING ENTERPRISE PLAN ASSESSMENT. | Department of Defense · Department of the Navy | 611710 · U099EDUCATION/TRAINING- OTHER | $360.6K | Mar 5, 2026 – Mar 15, 2027 | Recompete < 6 mo: Potential end Mar 15, 2027 (4 months away)AI brief for award N0018926PW021Bid team for the recompete of award N0018926PW021 |
SP470226P0002 SDI EDUCATIONAL SERVICES | Department of Defense · Defense Logistics Agency | 611430 · U009EDUCATION/TRAINING- GENERAL | $101K | Jan 26, 2026 – Jan 25, 2027 | Recompete < 6 mo: Potential end Jan 25, 2027 (2 months away)AI brief for award SP470226P0002Bid team for the recompete of award SP470226P0002 |
36C24826P1018 CRUCIAL LEARNING | Department of Veterans Affairs | 339112 · 6515MEDICAL AND SURGICAL INSTRUMENTS, EQUIPMENT, AND SUPPLIES | $105K | Jul 8, 2026 – Sep 14, 2026 | Completed: Period of performance ended Sep 14, 2026 |
W91QF426FA059 under W91QF425DA007 AMSC STRENGTHS DEPLOYMENT INVENTORY LEARNING ASSESSMENTS PROCUREMENT FOR FY 26 UNDER CONTRACT W91QF425DA007. | Department of Defense · Department of the Army | 513130 · 7610BOOKS AND PAMPHLETS | $134.7K | Mar 5, 2026 – Aug 6, 2026 | Completed: Period of performance ended Aug 6, 2026 |
45450125P1667 TRAINING | Equal Employment Opportunity Commission | 541618 · U099EDUCATION/TRAINING- OTHER | $4.1K | Jul 24, 2025 – Jul 23, 2026 | Completed: Period of performance ended Jul 23, 2026 |
N0018925PG033 STRENGTH DEPLOYMENT INVENTORY | Department of Defense · Department of the Navy | 611710 · U099EDUCATION/TRAINING- OTHER | $203.6K | Mar 1, 2025 – Feb 28, 2026 | Completed: Period of performance ended Feb 28, 2026 |
36C25922C0152 CRUCIAL CONVERSATION TRAINING | Department of Veterans Affairs | 611430 · U008EDUCATION/TRAINING- TRAINING/CURRICULUM DEVELOPMENT | $169K | Sep 29, 2022 – Sep 28, 2025 | Completed: Period of performance ended Sep 28, 2025 |
205AE924P00229 CRUCIAL CONVERSATION ACCOUNTABILITY TRAINING MATERIAL | Department of the Treasury · Internal Revenue Service | 611430 · 6910TRAINING AIDS | $214K | Sep 25, 2024 – Sep 24, 2025 | Completed: Period of performance ended Sep 24, 2025 |
49100424P9005 TRAINING: COURSE MATERIALS - CRUCIAL CONVERSATIONS FOR MASTERING DIALOGUE | National Science Foundation | 611430 · 7610BOOKS AND PAMPHLETS | $16K | Sep 1, 2024 – Sep 1, 2025 | Completed: Period of performance ended Sep 1, 2025 |
W911PT25P0135 CONTRACTOR TO PROVIDE MASTERING DIALOGUE TRAINING FOR WORKFORCE AT THE WATERVLIET ARSENAL, NY 12189. | Department of Defense · Department of the Army | 611430 · U009EDUCATION/TRAINING- GENERAL | $35K | Jun 17, 2025 – Aug 30, 2025 | Completed: Period of performance ended Aug 30, 2025 |
80NSSC25PB135 CRUCIAL CONVERSATIONS FOR MASTERING DIALOGUE, LIVE/IN-PERSON INSTRUCTOR-LED TRAINING | National Aeronautics and Space Administration | 611430 · R699SUPPORT- ADMINISTRATIVE: OTHER | $24.3K | Jul 23, 2025 – Jul 24, 2025 | Completed: Period of performance ended Jul 24, 2025 |
11316025P0207OAS TRAINING BOOKS AND LEARNING GUIDES` | Executive Office of the President | 611430 · 7610BOOKS AND PAMPHLETS | $25.2K | May 20, 2025 – May 20, 2025 | Completed: Period of performance ended May 20, 2025 |
36C24624P1135 CRUCIAL LEARNING COURSE MATERIALS AND TRAINER | Department of Veterans Affairs | 611430 · U006EDUCATION/TRAINING- VOCATIONAL/TECHNICAL | $74.9K | May 6, 2024 – May 5, 2025 | Completed: Period of performance ended May 5, 2025 |
19PCRD25KA574 PROFESSIONAL TRAINING | Department of State | 611710 · U001EDUCATION/TRAINING- LECTURES | $11.1K | Mar 29, 2025 – Apr 10, 2025 | Completed: Period of performance ended Apr 10, 2025 |
19ES6024P0970 7222 CRUCIAL CONVERSATIONS AND POWER OF HABIT COURSES | Department of State | 611710 · U001EDUCATION/TRAINING- LECTURES | $0 | Aug 20, 2024 – Mar 20, 2025 | Completed: Period of performance ended Mar 20, 2025 |
205AE924P00209 THE PROFESSIONAL SKILLS ACADEMY REQUESTS THE PURCHASE AND DELIVERY OF STUDENT TRAINING MATERIALS TO PROVIDE TRAINING TO IRS EMPLOYEES.… | Department of the Treasury · Internal Revenue Service | 611430 · 6910TRAINING AIDS | $214K | Sep 25, 2024 – Mar 18, 2025 | Completed: Period of performance ended Mar 18, 2025 |
19ES6024P0969 7222 CRUCIAL INFLUENCE AND GETTING THINGS DONE COURSES | Department of State | 611710 · U001EDUCATION/TRAINING- LECTURES | $0 | Aug 20, 2024 – Mar 14, 2025 | Completed: Period of performance ended Mar 14, 2025 |
11316024P0002OAS CRUCIAL CONVERSATIONS FOR MASTERING DIALOGUE KITS | Executive Office of the President | 611430 · 7610BOOKS AND PAMPHLETS | $45.4K | Mar 6, 2024 – Mar 5, 2025 | Completed: Period of performance ended Mar 5, 2025 |
W9127S25P0005 CRUCIAL CONVERSATION | Department of Defense · Department of the Army | 611430 · 6910TRAINING AIDS | $35.7K | Jan 17, 2025 – Feb 15, 2025 | Completed: Period of performance ended Feb 15, 2025 |
Contract vehicles
No contract vehicles on file
Proven teaming graph
No sub-award reports yet
Source: USAspending.gov sub-award reports (FSRS) (opens in a new tab) · sync date not recorded · Prime contractors report first-tier subcontracts of $30,000 or more. Amounts are reported sub-award values.
SBIR/STTR portfolio
No SBIR/STTR awards on record
Source: SBIR.gov award records (opens in a new tab) · sync date not recorded
FedRAMP offerings
No FedRAMP Marketplace listing
Source: FedRAMP Marketplace (opens in a new tab) · sync date not recorded
Exclusions & screening
SAM.gov exclusions
Not yet checked against SAM.gov exclusions.
Agencies generally may not award to excluded parties, and primes may not subcontract with them above the threshold in FAR 52.209-6 (except COTS items) without a compelling reason reported to the contracting officer (FAR 9.405, 9.405-2). Some exclusion types apply only to specific programs: read the record on SAM.gov.
Source: SAM.gov Exclusions (opens in a new tab) · sync date not recorded
Consolidated Screening List
No confirmed match on the Consolidated Screening List (screened Nov 13, 2026).
The list combines Commerce, State and Treasury export-control and sanctions lists. A “no match” result is a name-and-address screen, not an export-compliance determination.
Source: ITA Consolidated Screening List (opens in a new tab) · as of Nov 13, 2026
GSA CALC+ rate benchmark
No GSA CALC+ rates on record
Source: GSA CALC+ awarded ceiling rates (opens in a new tab) · sync date not recorded
NAICS, PSC & socio-economic status
NAICS codes
- 611430Professional and Management Development TrainingPrimary
- 541618Other Management Consulting Services
SAM.gov does not report this entity as small under any listed NAICS code.
Socio-economic status
No socio-economic certifications reported in SAM.gov.
Product & service codes (PSC)
No PSC codes reported.
Teaming preferences
This company has not published teaming preferences.
Business development contact
No BD contact published
Corporate hierarchy
No parent entity reported in SAM.gov.
SBA counts affiliates when it determines whether a business is small (13 CFR 121.103), so a parent’s size can matter for set-aside work.
Data sources & provenance
SAM.gov
Registration, CAGE, NAICS, socio-economic status, corporate hierarchy and exclusions. Last synced Nov 9, 2026.
USAspending.gov
Prime award history and obligations (FPDS), synced nightly.
The contractor
Nothing yet: this profile has not been claimed by the company.
TeamingIndex verification
Credentials marked Verified were checked by a TeamingIndex reviewer; everything else is self-attested.
Corrections
Corrections to SAM.gov data must be made in SAM.gov; TeamingIndex picks them up on the next nightly sync. Go to SAM.gov (opens in a new tab)
Machine-readable: capability.md schema.org JSON-LD embedded in this page.
Zero CUI: TeamingIndex stores verification metadata only, never System Security Plans, POA&Ms or DD Form 254s.
Teaming
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